Search Ads Management Services – SA360 and Bing

At Ad Ops Solutions, we offer expert search ads management services leveraging both Search Ads 360 (SA360) and Bing Ads to help agencies, advertisers, and publishers streamline their paid search efforts across multiple search engines. Our approach is data-driven and tailored to meet your specific business objectives, ensuring that your search campaigns perform optimally across Google, Bing, and other search platforms.

Here’s a comprehensive breakdown of our Search Ads Management Services using SA360 and Bing:

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Unified Search Campaign Management with SA360

Search Ads 360 (SA360) is a powerful enterprise-level tool within Google Marketing Platform that allows for unified search campaign management across multiple search engines, including Google Ads, Bing, Yahoo, and more. At Ad Ops Solutions, we leverage SA360’s advanced features to manage and optimize your search campaigns seamlessly.

• Cross-engine management: We set up and manage search campaigns across Google and Bing (along with other engines), allowing you to control all search efforts from a single platform.
• Campaign mirroring and syncing: We ensure consistency across all search engines by mirroring campaigns from Google Ads to Bing Ads, while optimizing each campaign for the unique characteristics of each platform.
• Automated bidding strategies: SA360 offers advanced bidding strategies, such as Smart Bidding, that optimize bids in real-time based on performance goals (like CPA, ROAS, or impression share). We fine-tune these strategies to align with your objectives.
• Ad copy and creative management: We handle the creation, testing, and optimization of ad copy, ensuring your messaging resonates with the right audience across all platforms.
• Inventory management campaigns: For eCommerce or large-scale retail advertisers, we implement inventory-driven campaigns, automatically generating search ads based on product inventory, availability, and pricing.

By utilizing SA360, we provide a centralized and efficient search ads management process, saving time while driving better results across multiple search engines.

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Bid Optimization and Budget Management

Effective bid and budget management is key to maximizing ROI in search advertising. At Ad Ops Solutions, we optimize bids across both Google Search and Bing using advanced strategies in SA360, as well as platform-specific tools in Bing Ads.

• Cross-engine bidding: SA360 allows us to optimize bids across multiple engines simultaneously, ensuring that your budget is allocated to the best-performing keywords and ads.
• Dayparting and scheduling: We use ad scheduling to adjust bids based on the time of day, ensuring that your ads appear when your audience is most likely to engage.
• Geotargeting bid adjustments: We optimize bids based on geographic performance, allocating more budget to high-performing locations.
• Keyword-level bid management: For both Google and Bing, we implement granular keyword-level bidding, constantly monitoring and adjusting bids to ensure the most efficient use of your budget.
• Budget pacing and management: We ensure that your budgets are paced appropriately, preventing overspend or underspend while maximizing campaign performance.

With our bid and budget management expertise, we ensure that your search campaigns deliver the highest possible return on investment.

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Advanced Keyword Management

Keyword management is at the heart of any successful search campaign. Using both SA360 and Bing Ads, we employ sophisticated keyword strategies to ensure your ads appear for the most relevant searches.

• Keyword research and discovery: We conduct in-depth keyword research to identify the most valuable search terms for your business, using tools like Google Keyword Planner and Bing Ads Keyword Planner.
• Negative keyword management: To prevent wasted spend, we carefully manage negative keywords to filter out irrelevant or low-performing searches.
• Keyword match types: We utilize broad match, phrase match, and exact match keywords to balance reach and precision, adjusting our strategy based on performance.
• Dynamic Search Ads (DSA): For businesses with large or complex websites, we leverage Dynamic Search Ads to automatically generate ads based on your site’s content, capturing relevant search queries without the need for manual keyword input.
• Cross-platform keyword sync: SA360 allows us to sync keyword lists and manage them across multiple engines, ensuring consistent performance and efficient management.

By continually refining and optimizing your keyword strategy, we ensure your ads appear in front of the right audience at the right time.

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Ad Copy Optimization and A/B Testing

The quality of your ad copy can make or break your search ad campaigns. At Ad Ops Solutions, we create compelling and conversion-focused ad copy for both Google and Bing, and run A/B tests to ensure optimal performance.

• Custom ad copy for each platform: We craft unique ad copy for Google and Bing, taking into account the different user behaviors and best practices for each search engine.
• Ad extension management: We utilize ad extensions (sitelinks, callouts, structured snippets, etc.) to provide additional information, improve CTR, and boost ad rank.
• A/B testing: We continuously run A/B tests on headlines, descriptions, and CTAs to identify the highest-performing ad copy. Our tests are designed to quickly identify what resonates best with your audience.
• Responsive Search Ads (RSA): We implement Responsive Search Ads, allowing Google and Bing to automatically test and optimize different combinations of headlines and descriptions, leading to better performance over time.

Through ongoing optimization and testing, we ensure that your search ads are engaging and drive conversions.

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Audience Targeting and Remarketing

Effective audience targeting ensures that your search ads reach the most relevant users, driving better engagement and conversions. Using SA360 and Bing Ads, we implement advanced targeting and remarketing strategies.

• In-market and affinity audiences: We target users who are actively searching for products or services similar to yours by leveraging in-market and affinity audiences available on both Google and Bing.
• Customer match: We create custom audiences based on your CRM data, allowing for more personalized ad targeting.
• RLSA (Remarketing Lists for Search Ads): For both Google and Bing, we use RLSA to target users who have previously visited your website, ensuring that your ads re-engage potential customers as they continue their search journey.
• Lookalike audiences: We leverage lookalike audiences in Bing Ads to expand your reach to users similar to your existing customers, increasing the chances of conversions.

By using these advanced targeting capabilities, we ensure that your ads reach high-intent users, improving the efficiency of your campaigns.

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Search Ad Extensions and Advanced Features

Both Google Ads and Bing Ads offer a variety of ad extensions and advanced features that can significantly improve ad performance. At Ad Ops Solutions, we implement and optimize these features to enhance visibility and engagement.

• Sitelink, callout, and structured snippet extensions: We implement a variety of ad extensions to provide additional information and drive more clicks.
• Call and location extensions: For businesses that rely on phone calls or physical store visits, we set up call extensions and location extensions, encouraging users to contact or visit your business directly.
• Image and video extensions: Where applicable, we use image and video extensions to create a more engaging search experience.
• Ad customizers: Using ad customizers in SA360, we create dynamic ads that automatically adjust based on user behavior, location, or other predefined criteria, leading to more personalized messaging.

These extensions and features help improve ad rank, increase click-through rates, and enhance overall campaign performance.

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Detailed Reporting and Attribution Insights

At Ad Ops Solutions, we provide comprehensive reporting to help you understand the performance of your search ads. Using SA360’s advanced reporting capabilities and Bing Ads reporting, we deliver actionable insights.

• Custom dashboards: We create custom dashboards that provide real-time insights into campaign performance across both Google and Bing.
• Attribution modeling: We use advanced attribution models to measure the contribution of each keyword and ad to your overall conversion goals, ensuring you have a clear understanding of what’s driving results.
• Cross-channel reporting: SA360 allows us to integrate search data with other digital channels, providing a holistic view of your overall digital marketing performance.

Our detailed reports offer transparency and allow for continuous optimization based on data-driven insights.

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Why Choose Ad Ops Solutions for Search Ads Management?

• Expertise in SA360 and Bing: Our team is proficient in managing search campaigns across Search Ads 360 and Bing, ensuring that your campaigns are optimized for success on both platforms.
• Tailored strategies: We create custom strategies to meet your specific business goals, whether that’s driving conversions, increasing traffic, or building brand awareness.
• Continuous optimization: Through real-time monitoring, A/B testing, and advanced bidding strategies, we ensure your search campaigns are always performing at their best.
• Comprehensive reporting: We provide clear, actionable insights to help you understand your campaign’s impact and make informed decisions.

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Partner with Ad Ops Solutions for Search Ads Management using SA360 and Bing, and unlock the full potential of your paid search efforts. Let us help you reach your audience more effectively, maximize your ad spend, and drive meaningful results across multiple search engines.